How do I choose a matcha? What is the difference between the Ippodo Matcha varieties?
The difference between the different matcha names is in taste, aroma, and color. Each matcha in our selection is on a spectrum of character from light to rich. More specifically, lower matcha on our list have a lighter green color, lighter flavor and aroma, and more astringency in their taste. The higher matcha on our list have a brighter, deeper green color, sweeter aromas, and more umami, sweet, and rich tastes with less astringency.
If you are new to Ippodo matcha, we recommend trying Sayaka-no-mukashi. If you try it and you think you would like a richer character, choose a higher ranked matcha next. If you try it and the flavor is too rich, try a lower ranked matcha next.